Sentiment Based Marketing
Build Smarter Campaigns
Choosing different media, messaging, and offers for customers based on how they feel results in better campaign ROI, higher engagement, improved customer retention, and more brand loyalty.
Create multi-stage marketing automation
based on sentiment
A campaign can be as simple as an SMS request for feedback, but when you need a little more, we’ve got that covered, too. The campaign builder lets you quickly create multi-stage campaigns that work differently for customers at different ends of the satisfaction scale.
Need to automatically send a buy-one-get-one-free offer by SMS to your customers 3 days after their purchase? No problem. Want a “Sorry we messed up, here’s the personal cell number of your store manager” email auto-responder sequence to go out to upset customers only, immediately after their bad experience? We’ve got you there, too.
Businesses and Brands use Howling Reviews to:
Create better messaging
Drive brand loyalty and increase the frequency of purchase for customers that are already ‘fans.’ Increase customer retention and reduce churn for those who are indifferent or dissatisfied.
Increase customer retention
With accurate real time data on who the most likely customers to never return are, businesses can prioritize and allocate resources where they’re needed the most.
Create referral programs
Identify brand ambassadors for customer development, feedback, and testimonials for social proof.