Your reviews affect not only how well customers convert, but other things as well, like where you rank when people search and how much you pay for a click from your paid advertising.
As companies focused on strategies around backlinks and social media posting in an attempt to keep up with their competition, many failed to realize that this was becoming less relevant. Locally focused businesses today face several newer and arguably more important issues:
- Monitoring the conversations happening about their business on review sites, directories, and social media
- Influencing their visible reputation by generating more positive reviews on the platforms that count
- Capturing direct, actionable feedback from their customers and being able to extract both qualitative and quantitative insights to improve their product, service, and marketing message.
