Managing your reputation online is more important than ever. Indeed, no matter what you do for a living or what your professional goals are, having a negative reputation can adversely affect your progress. No matter if you own your own business or are simply a working professional, your online reputation is one of the first things people see when they Google you. However, if you are unaware of reputation management and how it works, you may believe you are powerless in this matter. Luckily, this is far from the case. The following is a list of tips to help you achieve more effective reputation management results.
No business is totally immune to bad reviews. No matter how great your business may be, it is impossible to please everyone. Nevertheless, there are times in which people are especially egregious, or otherwise overblown. Additionally, there are times in which people, who are not even customers, make up things to tarnish the reputation of your business. In those cases, you should be flagging the reviews. Although you may not be able to get the reviews totally removed, flagging them gives you a better chance of that and can also make it so the review gets buried or hidden.
One thing you can do to manage your reputation online is to engage in social listening. This means you should be going above and beyond to keep track of social media posts, comments, etc. being made about your business. You should also take the time to respond to any concerns and attempt to rectify any and all negative feedback and complaints. Ideally, you should get a general idea of how people feel about your company, see what your customers are applauding and what they are complaining about; double down on the things that are working, and find new ways to change the things that aren’t working.
In keeping with that notion, there are plenty of platforms your customers will visit, in order to sing your praises or drag your reputation to the mud. Some of them are:
You should go to these sites to see, first hand, what people are saying about you or your company. If the reviews are good, you should take the time to thank them and invite them back. On the other hand, if your reviews are bad, you should take the time to respond to as many customers as you can. You should let them know that you value them as customers and will be addressing all of their concerns in the near future.
Publishing Quality Content
Yet another thing you can do to manage your reputation online is publishing high-quality content. By publishing this content, you will automatically attract potential customers who are interested in the goods and services you are offering. Your customers will appreciate content that they find valuable in some way. This will prompt them to share your content with others, which brings more attention and customers to your business or brand.
Update Your Website
One thing most customers love is to see things looking shiny and new. By letting your website become too outdated, you will deter many customers from visiting it over time. However, if you take the time to regularly update your website, even if you are just making minor changes and tweaks, this will keep most of your visitors engaged, excited, and coming back for more. Take the time to assess your website and find out what is working, which pages draw the highest levels of traffic, and which ones draw the lowest. From there, you will have enough information to make changes.
Overall, there are plenty of ways to manage your online reputation. No matter if you have a massive business or are just a solopreneur with a budding brand, these tips will be enough to get you started on creating a stellar online reputation. Although having a great reputation doesn’t guarantee that your business will do well, having a negative reputation is one of the worst things for any business to have. However, the worst thing you can do is just give up. If you have developed a negative reputation, start using these tips to improve your reputation immediately.